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Life Members: 4 Money-Traps Even Smart People Fall Into: An introduction to Behavioral Finance

October 25 @ 10:30 am - 2:00 pm

Most economic models assume that all “market participants” are completely rational in their decision-making. Daniel Kahneman and Amos Tversky were some of the first researchers to dive into judgment and decision-making, eventually leading to the still budding field of Behavior Finance. Rather than random irrationality, there are systematic biases that cause all people to act irrationally at times. Join Ben Hockema, CFP® in an interactive overview of some of the key behavioral finance findings from the last 40 years and walk away with a little more clarity on how to be more financially prudent. Topics covered will include Biased Estimates of Probabilities, Anchoring & Framing, Overconfidence and Loss Aversion.


  • 10:30 am Welcome and Introductions
    10:45 am Money traps presentation.
    12 Noon Lunch
    12:30 pm Science Kits for Public Libraries presentation
    1:00 pm Life members discussion
    2:00 pm Adjourn


Ben Hockema is a Financial Advisor at Deerfield Financial Advisors, Inc, in the Park Ridge, IL office. Deerfield is an independent, fee-only comprehensive financial advisory firm with over 300 clients and $610 million in Asset under Management (AUM). Ben is the lead advisor on over 60 client relationships, and carry the CERTIFIED FINANCIAL PLANNERTM designation. He was recently named one of Chicago Magazine’s 2017 Five Star Wealth Managers (fourth consecutive year) and has been quoted in The Wall Street Journal, Financial Planning Magazine, Morningstar.com, and Investor’s Business Daily, among others.


October 25
10:30 am - 2:00 pm
Event Category:
Register today!


John Zulaski


• 1040 W. Northwest Highway
1040 W. Northwest Highway
Mount Prospect, IL 60056 United States
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