Chicago Section

Successful Independent Consulting:
Relationships That Focus on Mutual Benefit

Independent consultants often work for the promise of their business, their way.

However, many technical consultants fail because while they enjoy delivering client
value, they don’t like the marketing they need to do to get those clients.

We can reframe marketing and all other client interactions as relationships that focus on
mutual benefit. If you and your client don’t both benefit from your interactions,
something’s wrong—and you can fix that.

Instead of avoiding interactions, you can build relationships in the “consulting engine”
loop that most successful consultants use:

     – Determine your unique value

     – Attract your ideal clients with content marketing or active marketing

     – How to use the discovery call and proposal (and fees!) to reinforce a relationship of trust and competence

     – How to think about your current and future offerings and when to change them.

When you focus on client relationships with mutual benefit, you can make your
successful practice, your way.

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